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Beyond Technology: Social Support, Risk, and Economic Value in Physicians’ Telemedicine Adoption in Indonesia

Authors

  • Elika Setiawaty, PhD School of Business, IPB University, Bogor, West Java, Indonesia
  • Hartoyo Hartoyo, PhD Professor, Faculty of Economics and Management, IPB University, Indonesia
  • Rita Nurmalina, PhD Professor, Faculty of Economics and Management, IPB University, Bogor, West Java, Indonesia;
  • Lilik Noor Yuliati, PhD Professor, Faculty of Economics and Management, IPB University, Bogor, West Java, Indonesia

DOI:

https://doi.org/10.30953/thmt.v10.615

Keywords:

Actual use behavior, economic value, perceived digital risk, self-efficacy, social support, telemedicine

Abstract

Objectives: Physician technology adoption is critical to improving healthcare delivery. This study examines the direct impact of economic value, perceived risk, and social support on the actual use of technology by physicians’ in Indonesia, extending the traditional Technology Acceptance Model (TAM) by focusing on actual use rather than intention. It also tests self-efficacy as a moderating factor.

Methods: A cross-sectional survey was conducted with 244 physicians. The proposed model integrates core TAM constructs with self-efficacy as a moderator. The relationships were tested using partial least squares structural equation modeling (PLS-SEM).

Results: The model shows that economic value and social support positively influence physicians’ actual use, while perceived risk has a negative effect. Self-efficacy strengthens the impact of social support but does not moderate the effects of economic value or perceived risk. These findings underline the critical role of peer and superior support in driving real usage behavior when physicians feel confident.

Conclusion: This study contributes novel evidence by directly measuring actual use, which is less explored in TAM research. The findings highlight the need to strengthen supportive environments and build physicians’ confidence to boost technology adoption. Future research should test this model across broader healthcare contexts and over time.

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Published

2025-12-23 — Updated on 2025-12-23

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How to Cite

Setiawaty, E., Hartoyo, P. H., Nurmalina, P. R., & Yuliati, P. L. N. (2025). Beyond Technology: Social Support, Risk, and Economic Value in Physicians’ Telemedicine Adoption in Indonesia. Telehealth and Medicine Today, 10(4). https://doi.org/10.30953/thmt.v10.615

Issue

Vol. 10 No. 4 (2025): Telehealth and Medicine Today

Section

Original Market Research

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Copyright (c) 2025 Elika Setiawaty, PhD, Hartoyo Hartoyo, PhD, Rita Nurmalina, PhD, Lilik Noor Yuliati, PhD

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